OUR STORY

About Factory Specs

 

Back in 1991, our founder had an idea.

He worked as a technician in an optical laboratory in Birmingham.

What if he could make a better life for himself and maybe earn a little more than his factory wages, by

making specs for opticians ?

 

Using the skills he had learned, and a small loan later,

In 1991 he took the first steps towards making his idea a reality.

A premise was rented in Dudley west midlands

and from there optical prescription lenses to British and European standards were made, and supplied to opticians practices in the high street.

Very soon, a first shop was opened, which sold prescription glasses made to a new prescription direct to the customer WITH NO MIDDLE MAN.

He could make lenses on the premises, so quickly built a loyal customer base selling glasses direct to the public from the shop, at discounted prices.

All the customers had to do was take an eye test there from the optician. The law allowed (as it does today) for this to happen as it ruled that the prescription after an eye test belonged to the customer not the testing optician, AND COULD BE USED AT THE SUPPLIER OF THEIR CHOICE

Many very successful years later In 2003, we opened a second larger shop in Ilkeston.

The idea was cost saving for the customer, with a large selection of budget friendly spectacle frames, and all types of lenses being available at discounted prices 

 

Business has been good, and again a large loyal following of happy customers has been built based on great prices, service and hugh choice of frames.

In 2007 we purchased the premises from landlords to ensure long term trading in Ilkeston.

The shop has been upgraded and adjoining properties bought and rented out to tenants, giving a very cost effective base for the factory.

 

a large showroom for members of the public to browse frame styles now exists.

 

In 2015 we decided to enter ADDITIONAL new markets, and obtained partnerships with the top Italian designer brand owners and manufacturers

Luxottica,Safilo,De Rigo,Marchon,Marcolin,Rodenstock and Carl Zeiss/ Hoya and Rodenstock.

 

Between them they own brands such as Ray-Ban glasses, Nike, Swarovski, Porsche Design,Tom Ford, Ralph Lauren Polo, Michael Kors, Calvin Klein, Lacoste, Hugo Boss, Longchamp, William Morris, Stepper rimless, Oakley glasses, Tiffany and Police glasses.

We also stock Stepper rimless glasses/ William Morris eyewear and Cutler & Gross, as well as Ferucci/ Colt/ Rip Curl/ Ferucci Titanium, Joia and visage eyewear

It's now 2020, and we are still writing the story

We are about to introduce our new Online sales

(July 2020) and Click and Collect options.

Booked instore private consultations and high 

quality lens consults inc Zeiss/ Hoya and Rodenstock.

We are excited to bring to Ilkeston, and now proudly retail top brands with the full manufacturers backing as brand partners. We have many current well known designer brands to try instore.

So, now we supply budget friendly specs in great styles at great prices, right up to the very best top branded designer glasses with such choice not found elsewhere. 

All current 2020 stock with all the back up and guarantees direct from the authorised brand owners and manufacturers.

So, all bases covered,

and extra services that only a laboratory can offer including our one hour service

and free car parking at the rear.

Private viewings for your safety are now available, call in or book an appointment here online with our automated booking system.

New frames with your lenses fitted while you wait.

 

Reglaze your own frames with new lenses

Tinting lenses,

repairs.

 

Over hundreds of styles, you will not be disappointed

Just bring in a current prescription, we don't test eyes but we know how to make glasses and we'll save you a fortune.

Book a style consultation ONLINE with us for top branded designer eyewear.

We now sell unbeatable budget priced glasses right up to the more expensive luxury branded eyewear, ALL WITH SAVINGS ON USUAL HIGH STREET PRICES 

Current authorised brands are

Tom Ford

Porsche Design

Tiffany

Ray-Ban

Oakley

Michael Kors

William Morris

Swarovski

Stepper rimless

Calvin Klein

Hugo Boss

Police

Lewis Hamilton collection

Longchamp

Nike

Flexon

Lacoste

and many more.

prescription eyewear supplier optical lenses  designer eyewear brand stockist

                                    spectacle manufacturing laboratory 

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Lab and store: 135 Lower Bath St, Ilkeston, Derbyshire, England, DE7 8AS: Tel 01159 445656

copy right 2020 SBIFS