ABOUT "SHOWROOMING" The practice of using a businesses physical store, staffs time to try on valuable stock with the intention of buying online from an unassociated business once these services/advantages are received free of charge.



Ilkeston Factory Specs has been trading since 1991 and has seen many styles and trends come and go over those years. In the early years there was no internet, which has emerged over the last decade as a power offering large worldwide choice of products and information, but also being the ruin of many businesses in the high street. This has put the high street in general, and it's future for the medium term under threat of simply not being there for anyone. A consumer may now search the world for a product in any industry, real or fake, and probably save a few pounds (it's a big world), but ultimately at what cost to the community they live in, and to there own shopping experience and satisfaction when buying products "blind" ?. We see many purchasing "mistakes".

Unfortunately, there has been a rise in "customers", who enter a store simply to research a product, always having the intention of buying it Online and no intention on purchasing from the obliging unconnected store. These consumers have had a costly negative affect on businesses because they are taking a paid employees time and expertise, handling valuable stock etc, with the business picking up the costs for this with no possibility of a sale from the outset. Obviously this is frustrating and ultimately destructive to a businesses profitability and long term future. We need to be profitable to survive, pay rents, mortgages and pay wages for the jobs we create within our communities.


We sell great eyewear, much of it made instore, and big brand frames and lenses brought into store at reasonable prices.

We offer so much more, 1 hour service, free knowledgeable advice, accurate measurements, frame fitting, frame styles to try on in our styling consultations, lens consultations, and ongoing service throughout the lifetime of the glasses, all things not available online. We offer bespoke eyewear solutions, rimless lens shape and size changes, bespoke lens tinting and supreme quality lenses like Zeiss and Rodenstock. This means we can usually guarantee complete satisfaction but also if necessary resolve any unexpected problems quickly and easily if they occur. Worth a little more than the online experience ? with non of the service and aftercare. We are always on hand to help.

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