WHAT TO DO ? Book yourself an instore designer glasses styling consultation
(inc all our Designer/ Luxury and Niche branded glasses)
Click anywhere on map
find us on www.Oakley.com
At Ilkeston Factory Specs optical laboratory and shop, we offer our experience in supplying you just the right pair of Oakley glasses or sunglasses. You may just love the cool and timeless styling and rugged quality of Oakley's creations, or have a specific use and requirement for these excellent sports glasses.
We hold many different styles instore, from Titanium Rimless through full rimmed prescription, to the very specific sports sunglasses.
Oakley glasses require specific base curve lenses in order that a proper and correct vision is experienced by the wearer. (we use 6 and 8 base lenses) We can supply branded Oakley Prizm lenses or our own brand of tinted and flash mirror coated lenses.
Book a consultation with us, and consider getting accurate measurements taken instore before you purchase these glasses from us with a wrap style, or order online and take advantage of our Click and Collect service (allowing us to actually cut and fit your new lenses instore while you wait). This gives the advantage of us being able to take all the necessary measurements first for complete accuracy, and fit your Oakley glasses accurately before you leave too.
Oakley, Inc., based in Lake Forest, California, and a subsidiary of Italian corporate giant Luxottica based in Milan, designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. Most items are designed in house at their head office, but some countries hold exclusive designs relevant to their market. Oakley currently holds more than 600 patents for eyewear, materials, and performance gear.
Oakley was started by James Jannard in 1975 in his garage with an initial investment of $300. The name "Oakley" came from Jim's English Setter, "Oakley Anne". Jannard began by selling what he called 'The Oakley Grip' out of the back of his car at motocross events. His motorcycle grips were unlike other grips available at the time. The material is still used to make the earsocks on Oakley glasses, and many of the nose pieces and now the bands of their watches. Oakley went on to produce number plates, gloves, grips, elbow guards, chin guards, and goggles for the BMX and motocross communities.
In 1980, Jannard released a pair of goggles called the O-Frame. With the 'Oakley' logo present on the strap, the brand garnered increasing recognition and prominence throughout the sports industry. In 1983, Oakley began selling ski goggles.
The first Oakley sunglasses; Factory Pilot Eyeshades, were sport-oriented, resembling goggles and were released in 1984. These were followed in 1985 by the Oakley Frogskin, a casual sunglass style that was made in Japan,
The company went public in 1995, raising $230 million
In early 1996, Oakley had a pricing dispute with Italian company Luxottica, the world's largest eyewear manufacturers and retailers. Luxottica stopped carrying Oakley's products in their stores, including Sunglass Hut, and Oakley's stock market value declined 33%.
In 2001, Oakley bought Iacon, Inc., operator of mall-based sunglasses stores Sunglass Designs, Sporting Eyes, and Occhiali da Sole.
Oakley signed a four-year agreement to manufacture eyewear designed by themselves and Fox Racing in September 2004.
Starting in 2004, Jannard bought large quantities of Oakley stock: $2 million in 2004, $16 million in 2005, and $4.6 million in early 2006, bringing his personal stake in the company to 63%.
In 2006, Oakley acquired the Oliver Peoples group, a manufacturer of high-end fashion branded eyewear (under the Oliver Peoples, Mosley Tribes, and Paul Smith brands) for $55.7m, and Optical Shop of Aspen, a luxury eyewear retailer with fourteen stores.
On June 21, 2007, Luxottica announced a plan to purchase Oakley in a cash deal worth $2.1 billion, paying a 16% premium over the extant share price.The deal was completed on November 15, 2007, making Oakley part of a portfolio that includes brands such as Ray-Ban, Persol, and Vogue. After selling Oakley Inc. to Italian Eyeware company Luxottica Group in 2007, founder James Jannard went on to found Red Digital Cinema. Luxottica's acquisition of Oakley has been criticized as potential violation of Antitrust laws.
During the preparations for the ultimately successful rescue of thirty-three miners trapped for ten weeks in a Chilean mine in October 2010, a journalist covering the story contacted Oakley about donating sunglasses to the rescue effort, aware that the miners would need eye protection after having spent weeks in darkness. Oakley donated 35 pairs of its Radar sports glasses, fitted with specially selected tints.
A pair of Oakley sunglasses
Oakley sponsored members of the US Olympic Team in 2012, and that same year, extended the partnership through 2020.
In August 2013, Oakley sold its REVO brand to Sequential Brands for $20m.
In September 2015, Oakley shutdown the website of its outlet arm Oakley Vault, while continuing its brick and mortar retail presence of the brand.
Most of Oakley's technological designs, fashion pieces, gear, etc. were developed with extensive athlete input and testing in the field – including extreme conditions. Oakley also maintains US Standard Issue, which provides U.S. military and law enforcement eye protection. Oakley M Frame sunglasses are included as part of the U.S. Army's Authorized Protective Eyewear List (APEL), and have been assigned a National Stock Number (NSN) for ordering through military supply channels.The company has also built at least one 'golf hovercraft', demonstrated as an all terrain replacement for conventional golf carts. This hovercraft was created for marketing purposes, in partnership with the professional golfer, Bubba Watson.